Why You Don't Want A "Social Media Voice" In Youth Ministry

© Amritanshu Singh | Dreamstime.com

Looking through an upcoming conference website I noticed a break out session focusing on social media. Of course, this gets my interest as I pretty much always take the time to read such descriptions. Most of these make me angry and this one was no exception.

The thrust of the breakout is that social media exists because the cry of the human heart is for community and this cry fuels further social technological advances. The description sets up a sort of snapshot take of social media, a mere and incomplete reflection of real relationships. The story is the same as many of these types of sessions: we as a society do not get the community that we crave and so we have set up these complicated computer mediated networks that simultaneously attempt to connect us yet safely keep us at arms length with each other. The answer is to simplify our lives, yet not abandon social media completely because there is a need for a Christian voice in this medium.

Let us not abandon these poor digital souls who do not know any better but to engage in empty relationships. Let us take pity on them and tell them instead there is a better way. Let us be a voice to the lost, let us draw them to our blogs so that we can be encouraged by our stats and the multitudes will know the truth and be informed that what they really want is a non-virtual relationship.

Yes...that paragraph is dripping with sarcasm.

The problem is that we are so conditioned by entertainment we use this as a background to interpret what is happening on social networks. By doing so, we limit the impact of social media to how many followers we have, and measure significance by audience. Consequently we completely miss the ministry point, and conference organizers continue to throw away precious Kingdom resources because we do not understand why our young people's smart phones are an extension of their arms.

Social media does not exist because people deeply desire community, social media exists as an expression of community. It is a place where people tell those they have a relationship with what is going on in their lives.

The primary motivation to joining a specific social networking site is friends. The biggest technological change efforts in the social media landscape is not how to build the largest audience, but how to segment your friends into relational circles, so that you can interact with only the group you intend to. Bringing a voice to this is like yelling in a digital wilderness. Additionally, teens are bombarded with so much data they cannot possibly take it all in. We do not win by merely contributing a voice to that onslaught of data. We win by being a part of a teen's offline network so that our online interactions are an extension and reflection of our existing offline relationship.

We win by listening to what people have to say.

Which leads me to wonder, how do you decide which voices to help navigate the social media wilderness do you listen to and why? How do you evaluate them?